Category: Culture
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People Are Good For You [This Is Marketing]
This edition of my ‘This Is Marketing’ series features a TV ad from Jim Beam. I watch commercials. I consider it part of my work. I recognize the value and importance of marketing and how underutilized it tends to be among physicians. Most commercials are blah, but every now and then it’s enjoyable. Remember the…
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Culture Eats Strategy For Breakfast
You may have heard the business maxim, usually attributed to Peter Drucker, “Culture eats strategy for breakfast.” This doesn’t mean strategy isn’t important. It means culture is more foundational and thus more related to the likelihood of long-term organizational success than strategy. The Eagles-Rams game on Sunday (Go Birds! 🦅) reminded me of this. During…