Category: Design
-
The 3 Second Product Masterclass: Easy, Fast, Effective
I haven’t yet written much about creating or selling products, but a recent post in My LinkedIn News feed got me thinking. “Weight loss drugs could be on the way to becoming a $100 billion industry. Firms from Citi to Goldman Sachs say sales of treatments like Wegovy (the sister drug to Ozempic) and Mounjaro…
-
This Is Marketing: Anchored In Creativity
This is marketing. It doesn’t feel icky to me. Everything is marketing. When a brand is anchored in things like creativity, joy, and service, sustainable jobs and profit can be created without people having to compromise their values. If you’re a doctor, you need to rethink (or, simply, think) marketing. If you don’t, you’ll remain…
-
Sweat The Details Because They Matter
Sweat the details — they matter! Something I read in a book over the weekend put into words a tendency that has from time to time made me feel a bit silly. 🔥Apple makes its packaging SO good that most people SAVE the old boxes. I see you. It’s OK. Even though these were in…
