This is marketing.
It doesn’t feel icky to me.
Everything is marketing.
When a brand is anchored in things like creativity, joy, and service, sustainable jobs and profit can be created without people having to compromise their values.
If you’re a doctor, you need to rethink (or, simply, think) marketing.
If you don’t, you’ll remain the butt of fax machine and “bad with money” jokes. And you’ll probably keep complaining about “the system”.
You decide.
How are you thinking like a marketer today?
