Category: Marketing

  • People Are Good For You [This Is Marketing]

    People Are Good For You [This Is Marketing]

    This edition of my ‘This Is Marketing’ series features a TV ad from Jim Beam. I watch commercials. I consider it part of my work.  I recognize the value and importance of marketing and how underutilized it tends to be among physicians. Most commercials are blah, but every now and then it’s enjoyable. Remember the…

  • This Is Marketing: Anchored In Creativity

    This Is Marketing: Anchored In Creativity

    This is marketing.  It doesn’t feel icky to me. Everything is marketing. When a brand is anchored in things like creativity, joy, and service, sustainable jobs and profit can be created without people having to compromise their values. If you’re a doctor, you need to rethink (or, simply, think) marketing. If you don’t, you’ll remain…

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