Sweat the details — they matter!
Something I read in a book over the weekend put into words a tendency that has from time to time made me feel a bit silly.
🔥Apple makes its packaging SO good that most people SAVE the old boxes.
I see you. It’s OK.
Even though these were in four different locations, it only took me about a minute to scurry through my home snapping these photos.
Apparently, I don’t just keep the boxes; I keep them in seemingly random places but still easily remember where they are. And that’s coming from a guy whose wife lovingly quips that he’d forget his name if it wasn’t sewn on his shirt.
Now THAT’S packaging.
Sweat the details. They matter.
