Category: Creativity
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Time Blocking — If You Don’t Control Your Email, It Will Control You
My calendar in 2024 is going to look way different than it did in 2023. And I mean that as much in a literal sense as in a figurative one. Use your calendar to visualize your day. Prioritize and schedule your non-negotiables. (Business, of course, but don’t forget the 4 Fs: fitness, family, fun, food).…
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The 3 Second Product Masterclass: Easy, Fast, Effective
I haven’t yet written much about creating or selling products, but a recent post in My LinkedIn News feed got me thinking. “Weight loss drugs could be on the way to becoming a $100 billion industry. Firms from Citi to Goldman Sachs say sales of treatments like Wegovy (the sister drug to Ozempic) and Mounjaro…
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People Are Good For You [This Is Marketing]
This edition of my ‘This Is Marketing’ series features a TV ad from Jim Beam. I watch commercials. I consider it part of my work. I recognize the value and importance of marketing and how underutilized it tends to be among physicians. Most commercials are blah, but every now and then it’s enjoyable. Remember the…
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This Is Marketing: Anchored In Creativity
This is marketing. It doesn’t feel icky to me. Everything is marketing. When a brand is anchored in things like creativity, joy, and service, sustainable jobs and profit can be created without people having to compromise their values. If you’re a doctor, you need to rethink (or, simply, think) marketing. If you don’t, you’ll remain…