Category: Mindset
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Culture Eats Strategy For Breakfast
You may have heard the business maxim, usually attributed to Peter Drucker, “Culture eats strategy for breakfast.” This doesn’t mean strategy isn’t important. It means culture is more foundational and thus more related to the likelihood of long-term organizational success than strategy. The Eagles-Rams game on Sunday (Go Birds! 🦅) reminded me of this. During…
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This Is Marketing: Anchored In Creativity
This is marketing. It doesn’t feel icky to me. Everything is marketing. When a brand is anchored in things like creativity, joy, and service, sustainable jobs and profit can be created without people having to compromise their values. If you’re a doctor, you need to rethink (or, simply, think) marketing. If you don’t, you’ll remain…
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Are You Still Naturally Curious?
Kids are naturally curious, which helps them learn a ton about the world around them. Have you managed to hold on to that? I’m in San Francisco for the week enjoying being a tourist with my almost 4-year-old son while my wife gets some much needed IRL team with her UCSF colleagues. We lived in…
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You Don’t Need Amazon Prime
An estimated 170 million Americans are Amazon Prime subscribers. Well done, Bezos and company. A masterclass in branding and customer-first business strategy, no doubt. But, you still don’t need Prime. In an episode of The Daily from The New York Times, technology correspondent Karen Weise discusses the U.S. government’s recently filed landmark antitrust lawsuit against Amazon. While the details of…
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Becoming A Toastmaster: Here’s To Mastering The Art of Communication!
On September 21, 2023, I became a Toastmaster in an effort to improve my communication skills, meet new people, and have some fun. This is the start of something, not the culmination. Communication skills are of paramount importance for any business owner and leader. If you don’t actively work to improve your communication skills, you…
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“Welcome Community Leaders” — Am I In The Right Place?
When I read “Welcome Community Leaders” on the Crystal Grand marquee, I thought, “Am in the right place?“ Yeah, I am. I recently had the pleasure of driving down to Wisconsin Dells, WI (IYKYK) for a community leadership summit generously sponsored by MBE CPAs and Brand House Marketing. There’s no secret society that grants you the title of…
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Entrepreneurship: The Critical Tool Missing From The Modern Physician’s Bag
Physicians are life-long learners. It’s in our DNA. But most of us are lacking a critical tool: entrepreneurship knowledge and skill. Over time, we become stuck inside the box of “approved” Continuing Medical Education options. These options are becoming better as enterprising physician entrepreneurs create resources for their fellow physicians, part of which do have…
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Prepare To Unload
Docs — Do you sometimes feel like this “PREPARE TO UNLOAD” sign is posted next to every chair in your waiting room? (Aside: the “waiting room” needs a major rebrand and makeover, more on that later.) I saw this during a near-perfect walk in the woods with my dog yesterday. It struck me immediately. Find…
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The Direct Care Patient Mindset
Ever since my friend Tea Nguyen, DPM shared this post on LinkedIn, I’ve been chewing on the idea of the direct care patient mindset. For context, I recommend you read it before continuing. It brings me joy to know that Dr. Nguyen, instead of leaving medicine due to her frustrations with the system, found a sustainable way…
